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Author Taylor, Timothy Dean, author.
Title The sounds of capitalism : advertising, music, and the conquest of culture / Timothy D. Taylor.
Publisher Chicago ; London : The University of Chicago Press, 2012, 2012.
LOCATION CALL NUMBER / HOLDINGS STATUS
 Book Stacks  ML3790 .T395 2012  AVAILABLE
Descript xix, 345 pages : illustrations ; 24 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Bibliog. Includes bibliographical references and index.
Contents Introduction : capitalism, consumption, commerce, and music -- Music and advertising in early radio -- The classes and the masses in the 1920s and 1930s -- The Great Depression and the rise of the radio jingle -- Music, mood, and television : the use of emotion in advertising music in the 1950s and 1960s -- The standardization of jingle production in the 1950s and after -- The discovery of youth in the 1960s -- Consumption, corporatization, and youth in the 1980s -- Conquering (the) culture : the changing shape of the cultural industries in the 1990s and after -- New capitalism, creativity, and the new petite bourgeoisie.
ISBN 9780226791159 (cloth : alkaline paper)
0226791157 (cloth : alkaline paper)
Subject Music in advertising -- United States.
Advertising -- United States -- History -- 20th century.
Mass media and music -- United States.

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